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IRCE Session: Conversion Drivers: Go Beyond the Like to Make Social Work for Retail

This is IRCE session Conversion Drivers: Go Beyond the Like to Make Social Work for Retail, presented by Nicolas Franchet, Head of Retail, E-Commerce, Global Vertical Marketing - Facebook and David Atchinson, Senior Vice President, Marketing - Zulily. Facebook is building systems to help brands drive discovery, personalization and ROI on social. Facebook is launching multi-product ads - Facebook ads featuring 3 products in one ad unit. Measuring cross-device ROI is challenging. 67% of users st

JW
Joshua Warren
ยท 1 min read

This is IRCE session Conversion Drivers: Go Beyond the Like to Make Social Work for Retail, presented by Nicolas Franchet, Head of Retail, E-Commerce, Global Vertical Marketing - Facebook and David Atchinson, Senior Vice President, Marketing - Zulily. Facebook is building systems to help brands drive discovery, personalization and ROI on social.

Facebook is launching multi-product ads - Facebook ads featuring 3 products in one ad unit.

Measuring cross-device ROI is challenging. 67% of users start shopping on one device and continue on another.

The future of shopping is personalized discovery across devices.

JW
Joshua Warren

Ecommerce operator and AI builder. 25+ years building and scaling commerce, now focused on AI agents for ecommerce teams.

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