How I Use AI Agents Without Going Blind on Vibe Coding
My working pattern for using AI agents as real operators: memory, verification, small gates, and human judgment where it still matters.
Writing about ecommerce, AI, leadership, and building at the intersection of commerce and technology.
My working pattern for using AI agents as real operators: memory, verification, small gates, and human judgment where it still matters.
Why I think useful AI memory needs to live close to the user, stay readable, and survive the tool of the week.
Full replatforms fail more often than they succeed in B2B. Here's why composable commerce and incremental integration with your ERP is the better path.
AI agents are replacing cookie-based personalization with intent-based buying. Here's what to do about it before your competitors figure it out.
Most B2B dealer portals were built for 2015. Here's why they're losing orders now and what to do about it.
The real opportunity with AI agents isn't cutting headcount. It's giving your operations team leverage they've never had before.
The shift from all-in-one platforms to composable architecture isn't hype. Here's what's driving B2B companies to make the move in 2026.
Generative engine optimization is reshaping how buyers find B2B products. Here's what actually works when AI answers replace search results.
What I'm seeing work with AI content tools for B2B ecommerce in 2026, and where most teams go wrong.
AI buying agents are coming. If your product data is a mess, these agents won't find you. Here's what to fix now.
Most ecommerce teams automate the wrong parts of customer service. Here's what AI agents should handle and where humans still matter.
Forget the hype. Here are the specific AI agent use cases that B2B commerce teams are shipping right now and what makes them stick.
Most e-commerce search bars return irrelevant results. AI-powered search tools fix that, but only when you pair them with real merchandising gut.
How B2B retailers are using generative AI for product content, assortment planning, and visual merchandising — with real examples and lessons learned.
How B2B ecommerce teams can use AI to create better content faster — without losing the voice that makes them worth reading.
A field report on AI-powered site search — what's shipping, what's oversold, and where humans still matter most.
A practical look at how machine learning is changing inventory management — real results, real limits, and where to start.
Why B2B ecommerce teams should add AI agents to their content workflow instead of hiring more writers, and how to do it without losing your brand voice.
The real value of AI agents in wholesale and distribution isn't replacing people — it's making your best people dramatically more effective.
How generative AI is reshaping product merchandising behind the scenes — and why the real wins come from pairing agents with human buyers.