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Why I Customized an AI Operator for Ecommerce
After 25 years in ecommerce, I customized OpenClaw because every AI solution was just a chatbot. Here is why I built it and what I learned along the way.
OpenClaw AI Customization
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Blog
Writing about ecommerce, AI, leadership, and building at the intersection of commerce and technology.
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How to Set Up OpenClaw for Your Ecommerce Team
A practical guide to getting an AI operator running for your Magento, Shopify, or Adobe Commerce store. What to expect, what you need, and how long it takes.
OpenClaw Setup Guide AI Operators
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Why Ecommerce Teams Need AI Agents in 2026
The shift from AI as a tool to AI as a team member is happening. Here's why waiting is costing you money.
AI Agents Ecommerce Automation
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What Is an AI Operator for Ecommerce?
Forget chatbots. An AI operator is something different—an AI that actually does work in your ecommerce systems. Here's what that means and why it matters.
AI OpenClaw Ecommerce
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From SEO to AEO: The Evolution of Ecommerce Discovery
AI search is changing how customers find products. What ecommerce merchants need to know about Answer Engine Optimization and preparing for the shift.
AEO SEO AI Search
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Leadership in Commerce
Launching Leadership in Commerce — a blog on ecommerce optimization, scalability, leadership lessons, and the future of AI-driven commerce.
News
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'Senseless Violence'
Reflecting on the loss of a Richardson police officer I grew up with, and a call to cherish the people around us every single day.
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Triaging Magento 2 GitHub Issues
With 11+ new GitHub issues per day on Magento 2, triage is overwhelming. Here's an experiment and a proposal for prioritizing reports by contributor history.
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Magento 2 in 2017 - How's Things?
A candid 2017 look at Magento 2 from an agency perspective, covering bugs, community engagement, GitHub noise, and development speed.
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Creatuity Reviews
Online reviews and testimonials are easily faked. Here is what I have learned about vetting vendors and why in-person events still matter most.
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Another Example of Great Changes at Magento
A community-submitted Magento 2 docs pull request was reviewed and merged in 7 minutes, showing how open source collaboration thrives under new leadership.
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Josh Warren vs Joshua Warren
Why I use Joshua Warren instead of Josh Warren professionally. It comes down to SEO and standing out among common names online.
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What I Wish Someone Told Me Before My First Trip To Magento Imagine - 2015 Edition
Updated tips for Magento Imagine 2015 at the Wynn in Las Vegas: weather, networking advice, session strategy, and how to make the most of the conference.
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This Matters: Support Brent's Run For Research
Brent Peterson is running the 2015 Boston Marathon for the American Liver Foundation. Here's why the Magento community should support his Run for Research.
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Choose Your Own Adventure: Freelancer or Founder - Out Now in php[architect] magazine
My php[architect] article shares lessons from growing as a freelancer into the founder of an ecommerce agency, with advice for developers going solo.
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A quick thank you to the Magento community and MageHero.com
A thank you to the Magento community and MageHero.com for sending referrals to Creatuity. Word of mouth from fellow developers means everything to us.
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The Magento 2 Certification Problem
The Magento 2 certification gap: how can merchants verify developer skills at launch when training timelines are dangerously short?
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Making Magento go fast by Thijs Feryn @ThijsFeryn at #phpworld
Making Magento go fast by Thijs Feryn @ThijsFeryn at #phpworld Magento can be a little slow, but it's tremendously flexible. Presenting today from the perspective of a hosting company employee who knows a lot about PHP but not a lot about Magento and approached it from a hosting/operational standpoint. Remember the basics - activate caching, flat catalogs and JS & CSS minifcation. The Magento compiler is a lie - it's invented for people who have no bytecode caching, but everyone should have t
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What is new in Magento 2 with Tobias Zander @airbone42 at #phpworld
Notes from Tobias Zander's phpworld talk covering Magento 2: HTML5 stack, Composer support, PSR standards, new file structure, and 10,000+ automated tests.
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phpworld keynote: Turning Your Code into a Company: The Parts They Don't Tell You by Luke Stokes
Luke Stokes' phpworld keynote on building FoxyCart from side project to company. Hard lessons on motivation, customer focus, and growing slow and steady.