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php[world] opening remarks
Live notes from the inaugural php[world] conference opening remarks — bringing the entire PHP community together under one roof.
Blog
Writing about ecommerce, AI, leadership, and building at the intersection of commerce and technology.
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Seeking the Magento Community's Center of Gravity Meet Magento New York 2014 Talk
Kurt Theobald’s Meet Magento NY 2014 talk on Magento’s shift toward mid-market and how the community can lift up quality agencies and protect merchants.
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Saving time and money with Vagrant - Meet Magento New York 2014 Talk
Tim Broder's Meet Magento NY 2014 talk on using Vagrant to spin up Magento dev environments in minutes and QA server configurations alongside your code.
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Magento Security and Us Meet Magento New York 2014 Talk
Meet Magento NY 2014 security talk covering attack surface reduction, backup safety, extension auditing, and incident response planning.
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Beyond the Blinders: Unseen Opportunities in SEO Meet Magento New York 2014 Talk
Meet Magento NY 2014 talk recap on why organic content and early-stage engagement matter more than paid ads for ecommerce SEO success.
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Persuasive E-Commerce Meet Magento New York Keynote
Guido Jansen's Meet Magento NY 2014 keynote on persuasive ecommerce: cognitive biases, social proof, scarcity, and why online conversion lags offline.
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Ben Marks Update at Meet Magento New York 2014
Ben Marks shares intent vs. reality of his first six months as Magento evangelist, plus updates on GitHub, docs, and the Magento 2 developer preview.
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Magento: A Journey Down the Open Road Meet Magento New York 14 Talk
Meet Magento NY 2014 talk by Yoav Kutner on OroCRM and Oro Platform, born from lessons learned building and extending Magento for ecommerce.
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Working with Magento Extension Providers at Meet Magento New York 14
Karen Baker's Meet Magento NY 2014 talk on the Magento extension ecosystem: why copycats thrive on Connect and how the community can fix the marketplace.
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Hacking Magento: Creating an HTML5 Canvas Customizer on Magento Bundles - Meet Magento New York 14 Talk
Meet Magento NY 2014 talk on building an HTML5 Canvas product customizer with Fabric.js on Magento bundles to boost engagement and conversions.
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Varnish Cache and its usage in the real world Meet Magento New York 2014 Talk
Ivan Chepurnyi's Meet Magento NY 2014 talk on real-world Varnish caching for Magento sites: VCL config, headers, cookies, JavaScript, and browser storage.
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Two Approaches to Responsive Web Design: Pure and Hybrid - Meet Magento New York 2014 Talk
Brendan Falkowski's Meet Magento NY 2014 talk comparing pure responsive and hybrid RESS approaches to building multi-device Magento frontend experiences.
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IRCE Workshop: Two Approaches to Responsive Web Design: Pure and Hybrid
Brendan Falkowski's IRCE workshop on pure responsive vs hybrid RESS web design. Covers SEO, performance myths, and why Magento sites can be truly fast.
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IRCE Workshop: Smarter Bidding Boosts an E-Retailer's Returns from a New Google Ad Format
IRCE workshop on optimizing Google Product Listing Ads with smarter bidding, feed optimization, and the transition to Shopping Campaigns.
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IRCE Workshop: Rounding up the Whole Story: Google's Search Tweaks
IRCE workshop on Google's 2013 search algorithm changes, covering Panda, Penguin, social signals, and unified web presence management.
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IRCE Workshop: Growing a Paid Search Program Year after Year
IRCE workshop on scaling paid search programs year over year, with ThinkGeek sharing PPC strategy, Google PLA optimization, and holiday tactics.
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IRCE Workshop: Boost Conversion without a Social Cast of Thousands
IRCE workshop on boosting ecommerce conversions with social media, covering Facebook ads, social login, user-generated content, and ROI tactics.
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IRCE Workshop: 10 Most Important Components your Social Presence Needs
IRCE workshop covering the ten essential components of a strong social media presence, from content strategy to visual storytelling tactics.
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IRCE Workshop: A Year Later: The Impact of Enhanced Campaigns
IRCE workshop on Google Enhanced Campaigns one year later, with Walgreens sharing lessons on mobile bid adjustments and responsive design.
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IRCE Session: Neuromarketing: Where Science Meets the Visuals of Web Design
IRCE session on neuromarketing principles for ecommerce web design, using fast-brain science to capture attention and drive conversions.