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IRCE Session: Conversion Drivers: Go Beyond the Like to Make Social Work for Retail
IRCE session with Facebook and Zulily on driving retail conversions through social commerce, multi-product ads, and cross-device personalization.
Blog
Writing about ecommerce, AI, leadership, and building at the intersection of commerce and technology.
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IRCE Session: Beat the Competition by Personalizing Content and Communication
IRCE session recap on using personalization across email, product recommendations, and direct mail to beat larger competitors in ecommerce.
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IRCE Session: Make the Most of Your Traffic: Maximizing Conversion
IRCE session takeaways on maximizing ecommerce conversion rates through user testing, A/B experiments, and holistic performance monitoring.
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IRCE Session: How the Video Experience is Transforming the Way People Shop
IRCE keynote on video-first commerce, featuring how Joyus uses shoppable video to boost conversion rates and transform online shopping.
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IRCE Keynote: Connecting with Consumers by Giving Them What They Want
IRCE keynote recap from Wayfair CEO Niraj Shah on personalization, visual discovery, and meeting customers where they shop across devices.
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IRCE Session: Building on Strengths: Why Data Should Change Your Marketing Plan Every Quarter
IRCE session from Alex and Ani on centralizing digital strategy, using data to update your marketing plan quarterly, and building a knowledge base.
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IRCE Session Recruiting Bloggers as Affiliates: Why—and How
IRCE session notes on recruiting bloggers as affiliates. Tips on FTC compliance, finding the right bloggers, building relationships, and measuring ROI.
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IRCE Session: Lessons from the Internet Retailer Second 500
Key lessons from the Internet Retailer Second 500 on how mid-size ecommerce retailers can compete through niche expertise and social media.
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How to Compete as a Niche in Today's Mass Market
IRCE session on how niche ecommerce brands can compete with mass-market retailers through curation, exclusive merchandise, and executional excellence.
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IRCE Session: Five Hot New Technology Developments
IRCE 2014 coverage of five hot ecommerce tech trends including SEO shifts, personalization, geolocation, advanced analytics, and UX design.
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IRCE Session: Harnessing Video to Boost SEO
IRCE video workshop notes on using product videos to boost SEO, including YouTube keyword research, thumbnail optimization, and tagging tips.
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IRCE Session: Video Without Breaking the Bank: Creating Professional Videos on an Amateur's Budget
IRCE workshop on creating professional ecommerce product videos on a budget, with practical equipment and talent tips from Marbles store.
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IRCE Session: Navigating Choice: Platform Selection & Implementation
IRCE panel notes on ecommerce platform selection, replatforming timelines, total cost of ownership, and keys to a successful implementation.
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IRCE Session: Conquer the Pain Points and Capture the ROI of Product Information Management Systems
IRCE session on solving product data pain points with PIM systems, covering ROI, data quality, and how to choose the right solution for your store.
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IRCE Session: Get Smart: A Roadmap for Sound Technology Investments
IRCE session notes on building a smart ecommerce technology roadmap, from platform selection to mobile UX and three-year investment planning.
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Magento Imagine Slides, Sessions and Reactions
A curated collection of slide decks, session recaps, and community reactions from the Magento Imagine 2014 conference in Las Vegas.
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Wednesday Afternoon General Session Magento Imagine 2014
Final session of Magento Imagine 2014 featuring TerraCycle's CEO on sustainability, the New Rules of Retail, Roy Rubin's farewell, and Imagine 2015 dates.
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Inbound Marketing for eCommerce - Magento Imagine 2014 Breakout session
Magento Imagine 2014 session on using content marketing, blogging, and social media to build a scalable inbound customer acquisition strategy.
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Magento 2 Service Layer Breakout Session Magento Imagine 2014
Magento Imagine 2014 deep dive into the Magento 2 service layer, covering APIs, versioning, and how it simplifies customizations and upgrades.
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Wednesday Morning Keynote/General Session Magento Imagine 2014
Magento Imagine 2014 Wednesday keynote: PayPal CEO on the future of money, Navy pilot Carey Lohrenz on fear and focus, plus Alex and Ani's success story.